Copy Writing Tips

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Boost Your Search Engine Rankings With SEO Copywriting Tips

June 17, 2013

Want to boost your online business to new heights? If the answer is "yes," then you have to learn about the proper copyrighting procedures. Successfully written web content is not only interesting to the reader, but results in sales or leads for you. An important aspect of copywriting deals with search engine optimization. Embedding SEO within your sales copy plays a vital role in how your site ranks in the search engines. Many beginners are overwhelmed by the notion of optimizing all of their content with the right keywords; it can be difficult to focus both on keyword density and making the content sound natural. In this article we'll cover a few SEO tips that can help you create content that is interesting and easy to read but has just the right keywords to ensure a high page ranking on the search engines.

First of all, when you're optimizing your web page for the search engines, you need to ensure that your targeted key phrase is mentioned in the title, description and in the tags. Perhaps you could even go one step further, and follow suggestions from some businesses that insist it's also better to have your keyword in the domain name, too. Honestly, plenty of websites do quite nicely regardless of this extra step, though. Keyword placement is the most important factor as it is the factor that will determine the positions search engines place your website in relation to other sites with the same or similar keywords. Don't over-complicate matters by trying to cram your website content full of too many keywords. A good rule to go by is a maximum of three primary keywords and usage of the keyword at 3-5%. Initial market research is a vital component of your marketing since getting the attention of search engines takes some work. Focused content is best created when your keywords are selected before begining the writing; otherwise you may stray from your goal or need to rewrite.

Keywords should also be placed in the sideheadings/subheadings. This helps the reader navigate more easily and also makes the website look more SEO friendly. Avoid excessive use of the keywords in your articles; instead, you can make use of synonyms and related words where you feel the need. By overusing a single keyword in your article, it could make it seem like a spam message. You can have a ratio of 100:1, which means, use one keyword for every 100 words of your content.

Proof reading is often neglected and is essential in your articles. You must edit your content every single time, after you are finished writing it. This stops any unknown spelling errors and grammar mistakes from creeping in. And it will also ensure that your content reads seamlessly. A lack of professionalism will be the impression given to the reader when errors are present.

Finally, remember to write your copy with the reader in mind, as they are your ultimate target, not the search engines. It does not benefit you one bit to receive a thousand distinct visitors every day, if they are not translating into customers. Assisting you in reaching your two goals, remember to target your prospective audience with high quality content. read